About us.

We understand that your organisation is unique, and so are your business goals. Whether you're looking for business intelligence, project planning, graphic design, or stakeholder engagement, our creative and flexible solutions are tailored to your specific needs.

After years of running large-scale projects for a diversity of clients, we identified a need for a unique approach that combines strategic and creative thinking into a dynamic service model.

We noticed a disconnect between business planning and communications and engagement strategies within our clients’ projects and business structures. We recognised that combining these two vital aspects creates a robust system, leading to more measurable and successful outcomes.

We created Evoke to provide a unique and highly catered approach that empowers our clients towards strategic excellence and developing genuine internal and external relationships, while they can focus on running their business and day-to-day operations.

At Evoke Strategy,
we are guided by our core values.

Compassion

We prioritise empathy and understanding, ensuring that our approach positively impacts the people and communities we work with.

Innovation

We continuously seek creative solutions and cutting-edge strategies to drive progress and achieve outstanding results.

Transparency

We maintain open and honest communication, fostering trust and accountability in all our partnerships.

Direction

We provide clear, strategic guidance to help you navigate challenges and achieve your goals with confidence.

Our Team

Caitlin Lawrence

Co-Founder | Business Intelligence

Caitlin started her career as a freshwater ecologist, with a passion for science communication, business strategy, and measurable evaluation methods. After successfully running a non-profit organisation based on community engagement, she decided to expand her skillset into governance principals, internal communication, and business intelligence, and co-founded Evoke Strategy.

Caitlin has a bachelor’s in environmental science, specialising in Geographical Information Systems, and training in Power BI, Project and Agile Management, Leadership and Good Governance Principals, as well as Risk Mitigation Strategies. Caitlin has presented at several National educational, business, and environmental Conferences, and is a skilled facilitator.

“I am genuinely passionate about helping other organisations and individuals develop a strategic system, so they can confidently run their operations and create long-lasting connections with their community and clients.”

Jasmin Maiden

Co-Founder | Communications and Engagement

With a background in science communications, resource publishing, and UX design, Jasmin has a unique skillset that combines community engagement with government and business communication strategies. Jasmin has dedicated herself to collaborating with a diversity of clients to share stories that bring people together and help organisations achieve their goals.

Jasmin has led the development, design, and publishing of science education resources, as well as business and community-led media. Her expertise allows her to create impactful resources that are not only accessible and equitable for all users but also resonate with a business's unique goals and branding.

“I care deeply about empowering people and supporting businesses in finding their voice and connecting more deeply with their audience and community. I am committed to helping our clients create meaningful, engaging outcomes through innovative and inclusive design.”

Let's Talk.

Connect with our team to discuss how we can make your business goals a reality, so you can focus on what you do best!

About us.

We understand that your organisation is unique, and so are your business goals. Whether you're looking for business intelligence, project planning, graphic design, or stakeholder engagement, our creative and flexible solutions are tailored to your specific needs.

At Evoke Strategy, we are guided by our core values.

Let's Talk​.

At Evoke Strategy,
we are guided by our core values.

Let's Talk.